2 boxes, 12 expertly curated, gentle and sensory rich toys designed for your baby's first 6 months.
Free tracked UK delivery, 2 to 3 working days. Return within 30 days for a full refund.
Every toy is UK and EU safety certified (EN71). Natural wood and soft fabric only, never plastic.
Each box is curated by early childhood experts Sarah Kingham and Dr. Amin Marei, with toys chosen for your baby's exact developmental stage.
Why early childhood can shape your baby's future
Parents and babies love our play boxes!
You can tell how much thought has been put into these.. the toys are also very high quality, especially the wooden ones! Would definitely recommend
Amazed by the quality of these toys! They're simple, calm on the eye and fit perfectly our low stimulation approach to play. The magic tissue box was my little one's personal favourtie!
These were brilliant! I could see how fast my baby developed her hand eye coordination playing with the tissue box and spinning drum especially :)
Play is how your child wins the early years
6 toys per box. One play guide. All with the sole purpose of helping your baby's brain. Buy this 0-3 months box.
Encourages visual tracking and calm focus
Builds early recognition through faces and shapes
Introduces cause and effect through soft sound
High contrast patterns for developing newborn vision
Pairs bold visuals with gentle sound discovery
Stimulates visual focus during tummy time
Teaches cause and effect through pulling play
Engages sensory touch, sound, and early vision
Soothes sore gums and builds grip strength
Spin to discover sound and movement teaching cause and effect
Develops fine motor skills and hand coordination
Stimulates hearing while strengthening tiny grips
Sarah has spent 40 years helping families give their children the best possible start. She is a member of three All Party Parliamentary Groups on the First 1,000 Days.
Dr. Marei is a researcher and lecturer at the Harvard Graduate School of Education, specialising in how young children learn through play. He is a senior advisor to UNICEF on education.
Our products are manufactured both locally and globally. We carefully select our manufacturing partners to ensure our products are high quality and a fair value
Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.
We will work quickly to ship your order as soon as possible. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.
