Launching May 2026
Expert curated play boxes for your baby's first 6 months.
We deliver the right toys at the right time, so you never have to guess what comes next in your little one's development.
What's inside
0–3 months
The Seedling
6 toys for vision, auditory stimulation & bonding
3–6 months
The Sprout
6 toys for motor skills, coordination & sensory exploration
Every box includes a research-led play guide so you know exactly how to use each toy and why it matters.
Curated with care by:
Sarah Kingham (35-year early childhood specialist, Member of the UK All-Party Parliamentary Group for the First 1,001 Days)
Dr. Amin Marei (Early childhood researcher, UNICEF Senior Advisor)
The Founding Circle
Be one of our first 250 families.
As a thank you for joining us early, founding families receive:
20% off your first box
A little something for being early
20% off for life
Your discount stays with you, forever
Expert resources
Play tips and guides from our experts
Referral perks
Share the love, earn rewards
These perks are our way of saying thank you. They won't be available after launch.