80 to 85%
of your baby's brain develops before they turn 3. The way you play with them in those early months shapes everything from language to emotional resilience. But most new parents are never told what actually helps.
This guide was created by Seed & Wonder, the UK's first age based subscription toy brand. Our approach is endorsed by:
Sarah Kingham
35-year early childhood specialist
APPG First 1,001 Days
Dr. Amin Marei
Harvard GSE
UNICEF Senior Advisor
Play in the first 6 months
What to do, when, and why it matters
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