Seed & Wonder
Six toys. One play guide. Each with your baby's developmental milestones in mind.
Encourages visual tracking and calm focus
Builds early recognition through faces and shapes
Introduces cause and effect through soft sound
High contrast patterns for developing newborn vision
Pairs bold visuals with gentle sound discovery
Stimulates visual focus during tummy time
Teaches cause and effect through pulling play
Engages sensory touch, sound, and early vision
Soothes sore gums and builds grip strength
Spin to discover sound and movement teaching cause and effect
Develops fine motor skills and hand coordination
Stimulates hearing while strengthening tiny grips
Between 80–85% of your child's brain growth occurs before the age of 3.
In the early years, your baby's brain is forming over 1 million neural connections per second.
Research shows that your baby benefits most from your investment into their early years.
Early childhood research has consistently shown that play is how children learn. Rather than being separate from learning, play is the natural process through which young children discover, experiment and grow.
Sarah has spent 40 years helping families give their children the best possible start. She is a member of three All Party Parliamentary Groups on the First 1,000 Days.
Dr. Marei is a researcher and lecturer at the Harvard Graduate School of Education, specialising in how young children learn through play. He is a senior advisor to UNICEF on education.
